Logo design and branding for a B2B company in the engineering and industrial machinery sector

Industrial Logo & Branding

Great Rift Water Equipment is a retailer and service provider for all things water. From irrigation to filtration equipment to water pumps and pool systems, they provide a full spectrum service.

The Goal

Create a logo and brand that appears strong, memorable, reliable and approachable. Their main brand attributes are reliability, strength and trustworthiness.


Brand Strategy – Determining their current and desired state and developing a brand strategy around their key goals.

Logo and Identity – Look professional and modern aimed at engineers and B2B clients including a short style guide for later usage. Stationary, print and social media applications.

Vehicle and Staff Clothing – Client facing vehicle branding and clothing for their delivery and technician vans. This is their main client contact point.

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